Going through a marketing campaign with a solely digital focus is not necessarily a good idea. Perhaps you are thinking that you are going to get away with only targeting customers online. While you are in a good position to do that as you will be able to grow your brand and reach a lot of people, you should never be putting your eggs in a single basket. If you were to talk to any marketer they would tell you that you have to diversify to ensure that you are reaching as wide an audience as possible.
That is why you are going to want to think about using direct mail advertising in Johnson City for your campaign. There is a reason why companies still believe that if they want to see good results, they need to use both digital and print marketing as part of their outreach. If you are serious about seeing good results from your campaign, then you are going to want to do the same. Not only will you be able to save a lot of money, as print marketing is not very expensive, but you will also reap the rewards very quickly.
One of the advantages for print marketing over digital is that you do not have to spend a lot of time building up your campaign. With digital you have to go through all these steps before you are reaching enough people for it to make a difference to your bottom line. Print marketing can get you tangible results within days, especially if you are being smart about how you are sending out those flyers and mailers to people in your area. You will be able to get a great deal of brand recognition through your mail marketing campaign. Ensure that you are doing things the right way and you will reap the rewards.